The 2008 Dodge Challenger had companies scrambling to prepare for aftermarket performance demand concerning it and the upcoming full scale production of the 2009 Dodge Challenger. Even amidst rising fuel prices, the Challenger proved to be one of the most anticipated cars to "re"-enter the market in years; furthermore, this brawny street brawler just began to hit the streets with its limited edition 2008 units. Unwilling to miss out on this action and potential, Mopar Performance unveiled information about its Dodge Challenger Supercharger upgrade packages. Like they did with many other aftermarket offerings, Mopar went to a third party for help in developing and marketing high performance Challenger components; Speedfactory of Morrow, Georgia was given the task of overseeing this project, which debuted at the 2008 SEMA Show in Las Vegas, Nevada. Like almost all of the cars displayed at SEMA, the 2009 Speedfactory Supercharged Challenger would not only have a jump in performance, but also a full dress up to make sure that everyone noticed this special, ultra high performance Challenger.
