Chrysler Shows Challenger Line; Don’t Call It Budget Blue
03-20-2008 | 04:06 AM
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Chrysler Shows Challenger Line; Don’t Call It Budget Blue
http://blogs.wsj.com/autoshow/2008/0...googlenews_wsj
Chrysler Shows Challenger Line; Don’t Call It Budget Blue
au-ny-jimpress_auto_promo_20080319172531.jpg
Chrysler’s Jim Press unveils the Challenger model line. (Associated Press)
In a press conference with its share of small gaffes, which Vice Chairman Jim Press used to highlight the company’s cost-cutting effort, Chrysler unveiled the full line of Dodge Challenger coupes.
In an effort to compete with the Ford Mustang, Dodge will offer a V6 model that Mr. Press said will get around 25 miles per gallon on the highway. The Challenger SE will start in the “very low 20s” and even though its a coupe, Mr. Press said it will seat five people. The image displayed on the screen for this bargain model looked like a recolored version of the press photos that have been on the Internet for months.
au-ny-challengerblue_it_20080319173033.gif
The base Challenger in blue.
Still, Mr. Press said the volume model will be the Challenger R/T, with a Hemi V8 engine. The top-of-the-line SRT-8 model comes with a huge, 400-plus horsepower Hemi V8 and an available “pistol grip” shifter that recaptures the spirit of the ’60s muscle cars.
Mr. Press also announced a plan to offer 12 value-packaged models as part of a “It’s a New Day” at Chrysler celebration to help jump-start sales.
Despite several weeks of negative news from Chrysler, including a plan to shut down the company for two weeks, Mr. Press said, “All is well in Auburn Hills.” – David Patton
au-ny-jimpress_auto_promo_20080319172531.jpg
Chrysler’s Jim Press unveils the Challenger model line. (Associated Press)
In a press conference with its share of small gaffes, which Vice Chairman Jim Press used to highlight the company’s cost-cutting effort, Chrysler unveiled the full line of Dodge Challenger coupes.
In an effort to compete with the Ford Mustang, Dodge will offer a V6 model that Mr. Press said will get around 25 miles per gallon on the highway. The Challenger SE will start in the “very low 20s” and even though its a coupe, Mr. Press said it will seat five people. The image displayed on the screen for this bargain model looked like a recolored version of the press photos that have been on the Internet for months.
au-ny-challengerblue_it_20080319173033.gif
The base Challenger in blue.
Still, Mr. Press said the volume model will be the Challenger R/T, with a Hemi V8 engine. The top-of-the-line SRT-8 model comes with a huge, 400-plus horsepower Hemi V8 and an available “pistol grip” shifter that recaptures the spirit of the ’60s muscle cars.
Mr. Press also announced a plan to offer 12 value-packaged models as part of a “It’s a New Day” at Chrysler celebration to help jump-start sales.
Despite several weeks of negative news from Chrysler, including a plan to shut down the company for two weeks, Mr. Press said, “All is well in Auburn Hills.” – David Patton
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03-20-2008 | 08:15 AM
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RE: Chrysler Shows Challenger Line; Don’t Call It Budget Blue
You know the more I see that blue, the more I like it.
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03-20-2008 | 10:24 AM
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RE: Chrysler Shows Challenger Line; Don’t Call It Budget Blue
When I think about colors I always try to think about how I will feel about it 5 years from now. You know how after you look at them awhile you wonder why in the heck you liked it in the first place? Blue would be one of those colors for me, but if you're not going to keep it 5 years...who cares.
03-20-2008 | 04:12 PM
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RE: Chrysler Shows Challenger Line; Don’t Call It Budget Blue
Agreed. I have been worried that I'll buy one and the next year they'll come out with a color that I really want. But it looks like the high-impact color screwing is complete anyway. If they do bother coming out with sublime or plum crazy it won't be on the SE.
The blue looks a lot nicer in these live pics than it did in the official dodge one from a few days ago. That might be the near identical car I'm driving a year from now.
The blue looks a lot nicer in these live pics than it did in the official dodge one from a few days ago. That might be the near identical car I'm driving a year from now.
03-23-2008 | 05:01 PM
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RE: Chrysler Shows Challenger Line; Don’t Call It Budget Blue
I was looking forward to the 2009 info, especially color options, but now that we know the options I am more confused than ever about what I want. I'm either going to get an R/T or an SRT. I've generally been thinking I like Hemi Orange the most, since I've seen the concept car in person and I love the sparkle in the sunlight. However, red is my favorite color and I've never had a red car - I've been saving it for my dream car and well, this is my dream car. But I also saw silver in person on the 2008 and it looks really great. I currently have a black car and black just looks so bad (in a good way) and no I don't care about the rain spots because I will be cleaning it all the time. And now we even can have that awesome blue to choose from. I had a blue car before, but this is how blue should look. What to do?
03-23-2008 | 07:16 PM
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RE: Chrysler Shows Challenger Line; Don’t Call It Budget Blue
Hey you mention you had a blue car. Was it relatively easy to keep clean? Or anyone else who's had one. Do you think the shade of blue on the challenger will keep clean decently? It's my favorite color next to the red ones but I'm worried about it having the same drawbacks as a black car.