Effective January 20, 2009, Dodge will start charging $225 for the following paint selections:

- Deep Water Blue Pearl Coat (PBS)
- HEMI Orange Pearl Coat (PLC)
- Inferno Red Crystal Pearl Coat (PRH)
- TorRed (PR3)
- B5 Blue

 

Is there a reason for these colors?

 

I have always known red and it's cousins (orange) to be rather expensive compared to other colors.
Why, oh why, did I paint my Suburban red???

 

They are popular colors (ie., buyers will pay a premium for them) and the pearlcoats are more expensive.

 

Yet another example of, "Well, the country's in a recession and we aren't selling many cars, so let's figure out ways to jack up the price on the few we DO sell." Next up: $962.50 if you want tires.

 

They shut down the factory for a month and that is the only idea they come up with?....Surely that great marketing nugget will pull them back from the precipice of bankruptcy.

 

The price of all Challengers have gone up as well.

 

Brilliant moves....

 

Let's see...we're not selling cars...so let's raise the price...that should do it....................

 

I suppose it only makes sense to raise the price on the cars that ARE selling. I don't believe they have a stockpile of Challengers. Supply & Demand at work here folks.