The GTO is a great performing car; I think it comes down to an issue of style (think.... Chagnum!!!) If the car can't deliver on the looks of a legendary name, as well as the performance, it just doesn't cut it. That's where the Mustang scored big...... it had the looks to go with the performance. It's also where the GTO fails, (that and the price tag.) Who wants a hot rod Grand Prix clone? I was actually considering a Mustang for a while, but just couldn't bring myself to jump to the Ford camp. Figured I'd pick up another classic Mopar instead, 'cuz DCX had absolutely nothing I was interested in. Then, along comes the Challenger! There is hope for an old school fan like me after all!