From looking at many dealer inventories on line (at www.dodge.com), I have noticed that most SRTs are loaded with Option Groups 1, 2, and 3. Also, some have the Super Bee Option, as well as sunroofs. This is how dealers make their profits. I expect that the same thing will happen with the Challenger.

A base 2007 Charger SRT sells for $35,920. Now tack on the following:

Option 1 (dual zone A/C, heated seats, etc)= $ 675
Option 2 (Kicker stereo)= $1,275
Option 3 (navigation system)= $2,335
Sunroof= $ 950
Super Bee= $1,900
TOTAL= $7,135 (17% ot the total cost)

MSRP with all of the above options= $43,055. Selling price (per edmunds.com)= $41,511.

The problem will be trying to find a dealer who will order you one without all of this garbage, or who will heavily discount these options. Unfortunately, this probably won't occur until 2009.