ORIGINAL: RLSH700
ORIGINAL: awsure
It could happen easily. All you so is develop a trim package for the Challenger called the "Cuda". There is no way they resurrect the Plymouth line but heck...one car on the same platform with some stylized differences is not that hard. I guarantee they would sell 'em. That's the determining factor.
The problem with doing this is that it would cut into the Challenger's production numbers. I can't see this happening. Also by doing this they are limiting their success potential by not offering them both. It simply does not make sense to make the Cuda a premium package level offering since again the Cuda was supposed to be the more cost effective option between the two cars.
The reason why I suggested this is Chrysler needs Plymouth back to save the remains of Chrysler's luxury image and to help offer a discount king when cars are getting more complex and expensive.
Here's the problem with resurrecting Plymouth...you need more than 1 model to do that don't you? You would need to develop at lease 6-8 vehicles to warrant that I would think. That is a large undertaking.
Question for you...so what if the Cuda was the more economic model historically? Today is a new day and you can do anything you want. Also, why would it cut into production numbers? We are only talking 50,000 Challengers per year at this point. Brampton could handle additional units easily and there are CONSTANT shifts in market demand. Who knows what the production mix in 2-3 years will look like. The beauty of the Dodge process is the flexibility of a common platform will allow very nimble adjustments in productions (by comparison to a traditional mfg. process).
No offense but I think that Plymouth could remain dead and the Cuda could be released as a Dodge. Maybe you could explain your rational. I am by no means a car manufacturing expert but I have been in sales & marketing for more than 15 years and I view the decision as a marketing one really.
Definitely a fun topic to ponder.