And to maximize profits.

Poor poor pitiful you. Most car salesmen would hammer their own mother for more profits. I don't so much mind the new car salesmen, but the used car salesmen I could tell you some stories about.

It's all about the bucks. You want to make them, we want to save them. I also want to save money to put food on the table for the family, so (in this context) we really aren't that different.