Agreed Jeremiah. But I think the big three's problem now goes beyond that. After years of abuse, and neglect, customers have left in droves and many after buying chap and “reliable” Toyotas and Hondas will not come back. They have to get people to trust in their brands and their dealers again. People rave about the Lexus or Infiniti experience from their dealer. Short of Saturn, I cant think of many American brands that have that distinction.