Most of us have been around the block enough times to know that there are honest and dishonest people in EVERY business. And every business exists to make money - otherwise the doors aren't open very long.
I did the "auto salesman" (new & used) gig with a local Ford dealership some 20+ years ago - only long enough to know that the job wasn't for me. It's just as respectable as any other job - when done right at a reputable dealership. There were great people there, and real scumbags too. In time, the scumbags got weeded out (like everywhere else).
One of the most lasting lessons I learned in school that was reinforced through working at that dealership was that people buy for one of two reasons - they WANT a product, or they NEED a product. As a salesman, the job is easier when the prospect NEEDS the product (no convincing necessary, and less pre-purchase anxiety). The prospect that WANTS a product is a harder sell (many more factors affect the salesman's ability to close the deal - primarily, the price). Sure, some sales are easier than others based strictly on "want", but those people who can afford to buy whatever they want (money's no object) are very few and far between.

I think the vast majority of the members of this forum (and potential Challenger owners in general) WANT the Challenger, don't NEED the Challenger, and are willing to stick to thier personal spending limits when it comes to making a deal on the car when it finally becomes available.
I also believe that the vast majority of the members of this forum (and potential buyers, in general) are saavy enough to see what's happened with limited production cars like the Challenger in the past (most recently / currently - the Shelby Mustangs) as dealerships use Ebay almost exclusively to sell the "Shelby's" (YES, car sales ARE made on the internet - obviously, some of the most lucrative to the dealerships, or it wouldn't be happening as frequently/exclusively as it is!).
I think, with very few exceptions, most of us are at a point where we're financially secure enough to be able to afford a car like this, but haven't gotten to this point in our lives by being frivolous with our money either. I will NOT pay over MSRP for ANY car at ANY time. I never have before, and I never will. The Challenger is a WANT for me. If I have to wait to get my Challenger because I refuse to pay over MSRP, then I'll wait. Maybe as the time passes, more colors and options (that I want) will become available - then again, maybe not. Maybe the price will NEVER fall to or below MSRP. I don't know - I'm not an "auto psychic". Then there's always the possibility that another car may be made that gets me drooling during the wait. Sure, I WANT a Challenger, but I can survive without it.

What hasn't been mentioned here is the "double markup" dealerships enjoy - one on the new car being sold, and one (usually MUCH larger) on the sale of the used car that was traded in. I don't begrudge a dealership it's profit - as long as it isn't exorbitant and at my expense. If a dealer expects MSRP or more for THIER car, I expect RETAIL or above for MINE. That seems fair enough.

Really, sales are a matter of timing - selling/buying the right product for the right price at the right time. Every good salesman and smart customer know that "demand controlls the price" as well as "a sale puts money on the books - a prospect walking out of the showroom does not".