GTO Judge, it's all about context and values.

When I go to a casino, I play red ($5) chips because I realize that even though they are red chips, they represent $5 each. I realize that 10 of them pay the water bill, 12 of them pay for the natural gas bill. This is why casinos want chips (checks) used, because a majority of people lose their sense of values.

The same for a hot new car on the market. I will rot in hell before paying over MSRP. I have my values set at my predetermined level, while some guy could care less about values and throw another 20K over MSRP. Maybe he is worth a couple of million, while I am not. His 20K could even be like pocket change to me.

It's also about wants versus needs, I want the car, but don't need it. The guy who pays 20K over MSRP has determined he needs the car and has the cash to back up his needs.

I find it hard to spot integrity in the special market such as the Shelby, Challenger. If some guy can sell the car and get a big chunk of change for his efforts, he is self-justified by putting more food on the table for his family.

I hate this marking up over MSRP, however I have learned to live with it as something that will happen. It is out of my control, but what is in my control is what I will pay.