RE: Challenger markup
Yea I realize all that, and the market will dictate pricing etc. It just irks me. If people are willing to pay whatever then more power to the dealer to charge them. I just think their profits would be there if they sold more at a reasonable price. If the profits aren't there then dealers wouldn't be passing ownership to the next generation. To me 46K for a car projected at 25K is not reasonable. Everyones wallet defines reasonable differently. Many may think 20K is a fair mark up. Just when does it become unfair? I would assume when sales stop completely.
The GTO for example was targeted for the mid income 40K a year person in the 40's age range. I would assume the Mustang GT was the same. But when mark up by a dealer is 20K above the projected pricing set by the manufacturer the dealer is now targeting a higher income range not directly intended by the manufacturer. If the name of the game is to sell cars, charging a huge mark up is turning off more buyers than those who buy them. Sales will suffer and sales dictate whether the car lives or dies. I just hope Dodge dealers don't do what Ford did with the Mustang. I want a Challenger pretty bad, but my spinchter only opens so wide.
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