BREAKING NEWS: Chrysler nixes plans for Imperial
BREAKING: Chrysler nixes plans for Imperial
Filed under: Concept Cars, Sedans/Saloons, Chrysler
Chrysler has shelved plans to build a production version of the Imperial concept it introduced at the 2006 Detroit Auto Show. Citing increasing fuel costs and more stringent fuel economy standards expected from Capitol Hill, Chrysler said that the Imperial project was off, as a viable business case could no longer be made for the car.
According to the Detroit Free Press, Chrysler will still invest in the Brampton, Ontario plant that had been earmarked for Imperial production, but that focus will be on the next-gen 300 instead. Regarding the Imperial, Chrysler spokesman David Elshoff said that given the current climate, bringing the Imperial to production would have been "irresponsible." A side benefit of the cancellation is that we will be spared the sight of the "poor man's Phantom's" ghastly front end on American roads.