Chrysler confirms plan to make 300s in Brampton
July 19, 2007

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

BRAMPTON, CANADA — The Chrysler Group confirmed this morning plans to spend as much as $1.4 billion to upgrade the Chrysler 300 and Dodge Charger with much of that money pouring into update the assembly plant here.

Chrysler Executive Vice President Frank Ewasyshyn announced the decision in front of hourly workers at the Brampton assembly plant.

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A major part of the plan is to have the plant begin making versions of the 300, which are made in Austria, for the European marketplace.

Brampton, which has about 4,000 employees, already makes the 300 for the North America and the Dodge Magnum and Dodge Charger.

The Brampton plant will see between $400 million and $500 million in investment, Ewasyshyn said.

He added that the new Dodge Challenger will also be made at the plant.

Chrysler had planned to build a new luxury vehicle called the Imperial at the plant, but recently ditched those plans because, it said, the high cost of gasoline and expected higher fuel-efficiency requirements made the project unrealistic.