I wasn't in the market at the time so I didn't pay attention but I heard that it was. I don't think it lasted more than 6 months though. In comparison to what dodge is doing with challenger. . . I don't know if it's really relevant. Ford knew mustangs would sell, and I believe they spent more time between unveiling the concept and producing the actual car. Dodge hurried into production and challenger isn't that well known of a name (I'd not heard of it until i saw the concept) so there won't be as many. . . so more markup lasting longer.