I wouldn't say that per sey. Use the Mustang as the example. During the last year of the F-body Firebird and Camaro, the F-cars were arguably faster than the Mustang and for a lower price; however, the Mustang was out selling them two to one. This was the way it was throughout the mid to late 90s, but still the Mustang was more popular. Appearance plays a big part in this class. As long as the Challenger has some package with guts, it will sell to all audiences.