RE: The Camaro
Well, an unfortunate fact is that marketing can make or break a car, no matter how good (or bad) it might be. The 04-06 GTO was a perfect example of that (I oughtta know, I had an 04) - yes, the car had bland looks and looked like a Grand Am/Grand Prix/Cavalier/'59 Edsel - whatever, but I'm convinced that if that car was better marketed it might not have been the sales dud that it turned out to be. Remember the Merkur XR4ti back in the late 80s? Another marketing disaster, even though it was a half-decent car.
Dodge will already have an advantage by having the Challenger beat the Camaro to the market by a year... it HAS to find that perfect balance of asset investments and proper marketing for the car to succeed - otherwise the car could tank, and tank HUGE.