Old Aug 25, 2007 | 04:18 PM
  #125  
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cncpt2prod!
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Default RE: What is the expected price for the Challenger?

Unless an insider posts some reliable tips on pricing, trying to guess where Dodge will set the price on this car is tough (given what we know).
Kinda technical, but here's why I think guessing correctly is difficult... Obviously, Dodge's objective is to maximize profits from the car. Dodge will generally select one of two basic pricing strategies... (1) low price (high volume sales), or (2) high price (low volume sales). They will pick the staregy that gives them the highest return on their investment. Selecting the right strategy takes into consideration...price, demand for the car, per unit costs, per unit profit margins and other bean-counter variables. It's tough to come up with the right mix of variables that will put the most money in the bank. And generally, they only get one chance to get it right![:-]
From the speculations I've read on this thread, my guess is we are in the right ballpark. They already got the low-volume high-margin Viper. I don't think it's in the Vet market. It's better than the Charger (but different). I think they will be swimming in the same pool with the Mustang and Camaro. I think the three of them will be going at it on price (after the novelty/gouging of the Challenger wears off). But again, really tough to speculate without some reliable tips.
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