I agree with most of your ideas sambo77, except for one. In my opinion the failure of the GTO was not so much the pricing, it was offering a car with the same styling they have been using for years. It looks almost identical to a 97-03 Grand Prix coupe, and even that borrowed from the mid-90s Grand Am. Think about it. It costs less than the Corvette, offers the same engine, has nicer interior, and costs around $10,000 less than the Corvette does, but the Corvette manages to do very well in sales despite being more expensive. I think it also is an issue with marketing. Pontiac is losing their performance image because Chevrolet is getting everything Pontiac has and it is the division that has the top sports car while Pontiac is losing the only one they have with a ricer rival being the only replacement.

The Challenger's styling is truly unique in the market. If Dodge did only make it a limited production model (which I hope they DON'T), it would probably still sell very well. However, it would be a mistake if they did that because that car has people very interested in it and wanting it badly. They could turn a much higher profit if they make it a mass production model. Having it mass produced could also increase sales of other vehicles because it would bring more people to the dealerships from the youth and performance crowd who would decide to get something more practical. It would be a mistake to limit the production because of these reasons, but even if it was a limited production model, I think they would have little problems selling it.

As for a budget leader V8 model, yes I agree they would be wise to offer the 5.7L HEMI under $30,000. They could very easily do this by striping down on the standard luxury options. The Charger and Magnum are able to sell the engine just under $30,000 and they have all kinds of luxury options. It can be lowered in price, but the chances of them doing that I'm afraid is minimal, so I'm just hopeful they will offer a V6 that will rival their V8 in power and rival their V6 in sale price.