RE: Will they get it right? What do you think?
I think the only hope of that happening would be under the Plymouth division (which I wish they would bring back). They are trying to turn the Dodge division as a superior product so then they can have the same upscale image as Toyota and Honda, while offering the preformance image to compete against Nissan, Mitsubishi, Mazda, Pontiac, possibly BMW, and other performance imaged brands. It would be an okay idea if they had Plymouth to take over the plain car line-up. If they want to compete against Toyota and Honda, then they need to also resurrect Eagle. That way they could more directly compete against Toyota and Hondas way of doing things. They are trying to do this with Chrysler, and that is frankly a foolish idea that will cost them in the outcome.
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts