RE: Dodge shows softer side in new ad campaign
I'm currently reading a book about Guerrilla Marketing and according to them, switching tactics like this is a big mistake. The problem is they are trying to compete in to many different market segments with two divisions. They need to bring back Plymouth and Eagle so then they can allow the divisions to keep a common theme.
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts