I think stating from the beginning "We are not going to sell to this particular market" is myopic from a marketing standpoint. What they should do is state in the affirmative "We are initially going to focus on this market and we're currently working the numbers on markets X,Y and Z".

No one can claim to be Nostradomus, and make clairvoyant statements excluding a particulate market. This deflates buzz in that market and kills any potential to compete there in the future. Tease. Work the break even point in a particular market. If you hit your numbers in your primary market, create some mechanism to take orders with the widely public and conspicuous statement that "If we receive this threshold of orders in Market X, we will make good on those orders". A deposit with voucher through a dealer to a general interest bearing fund would be made (this would reduce reluctance) available to secure legally binding intents to purchase thus allowing a relatively risk free approach to allow the market to announce it's willingness to buy in sufficient numbers to make it worth the mfgr's time and money to sell in that market.

If they don't do it this way now somewhere, they should consider it, who know's Germans may have a high hard one for this car. Cerberus could see if the market would bear it w/ little risk w/ this approach AND wouldn't that be sweet. American (pseudo because of Canadian production) Chrslers outselling Daimler in Germany. Delicious irony.