To be competitive with the Mustang, which it should be, that shouldn't be any more than around 30K, give or take a few hundred. While they might get away with charging a little more than the 'Stang, there are limits to what the general public (ie, non-Chrysler loyalists who will seriously consider this car) will pay. I'd be willing to pay a little more than that, but not by much. They need to keep this in mind when it finally sees production.