ORIGINAL: RLSH700
Well look at what they just did with the Charger. Their "Premium Leather" interior was standard as well as other premium options came standard with the HEMI in the Charger. I'm afraid they are going to do the same thing all over again if they offer a 5.7L model. I just have doubts that they will price them the same. In case you haven't noticed, since Plymouth was discontinued, Dodge has become more expensive and is more luxurious. The problem is the Dodge division is not made to compete with Ford, that was Plymouth's position. Ford is a budget brand, just like Plymouth and Chevrolet are. Dodge is a performance brand with an increasing level of luxury. Dodge is probably going to be more expensive no matter what in this case. I think Dodge will offer the 5.7L V8 in their line-up; however, I doubt the price will be around the same as the Mustang GT's price. I would like it if Dodge would, I just have my doubts.
BTW, have you ever heard a 3.5L powered Charger with an aftermarket exhaust? They sound very meaty.
I was taught that it was BETTER economics to sell say 150,000-200,000 units @ a $2500-$3500 profit/unit ratio than to sell 15,000 units @ a $5000-$7000 profit/unit ratio....
THATS what Ford is doing with the Mustang / Mustang-GT / Mustang-GT 500 and the can't sell them fast enough!
I THOUGHT that Dodge was in the business to MAKE money and sell cars to the masses...:[&:]
NOT to sell limited production high-end high-priced enthusiast cars ala-Ferari/Porche....[:@]
When the Viper first was seen as a concept, we were told that DODGE would make it affordable and in the same price range/volume as the CORVETTE...
THAT NEVER HAPPENED! [:@]
And Dodge has never sold the numbers that they originally hoped for or could have realized, nor have they realized the over-all profits that they could have if they would have reduced the price & maximized production volume of the Viper...
It looks as if they are going to do the same again with a limited production Challenger... [&:]
THAT IS TOO BAD! [:'(]
Someone at Dodge's management needs to wrestle control of these marketing descisions from the clutches of silly myopic narrow visioned BEAN COUNTERS!!!
[:@][:@][:@]