Albeeno,
I would defer to your point about if the Chally were being targeted to exclusively Baby Boomers being a big mistake; but I don't believe this to be the case at all. I think they've seen the error of their ways in the Charger (no knock to those who own it, I think the Chargers are fine looking cars and have a good ride) but the fact they took an icon and imho neutered it to a degree by making it only available in sedan and auto tranny is something they're trying to rectify .... I believe this offering the Challenger is their effort to seek atonement for this....(and maybe what would be nice in addition is a two door Charger w/ Stick in a year or two, w/ a wheel base between the current Charger and the Chally)
ORIGINAL: Albeeno
Certainly those are the folks that purchased, drove and loved the orginals. However, I have to believe that I'm not the only 34 year old Gen. X'er out there with a hard-on for this car AND the money to buy it! If Dodge is pricing and marketing this car specifically for Baby Boomers only, I think they are making a huge mistake!
As far as targeting to the younger dems, they cannot be so obtuse or myopic to make this car unavailable or unattractive to those looking to buy at many different levels. As a Gen-Xer myself, I fully intend to buy in the second year. As marketing folks they can't ignore one of the most attractive segments....not as cash flush as the baby boomers, but willing to buy what they want regardless....
Again to your point..the fact they are even offering this, means they see the opp for ROI and I'm sure Chrylser/Cerberus had more than a few departments figuring out 1. Price Points and 2. Intended audiences. I'm sure they know there are enough in our dem, who were infected by our parents enthusiasm to these types of cars who owned the originals and aggrandized the epic Mopars of years past.....hopefully they'll offer breadth in the model enough to let everyone celebrate in the Chally...and bring these back strong and find a nice balance to where it lures their creative juices to put some innovative offerings on the table again.....