A reasonable assumption but, like the price of gas, if you are so intently focused on the cost, then you can not afford it. So what you want and what you can afford are two totally different things.
ORIGINAL: DamnSkippy
Paladin06, I think Davecpa was alluding to the high margin, low volume flavor of capitalism as opposed to the high volume, reasonable margin (which is the real winner I think most would agree).