Pontiac dealers were doing the same thing right before the GTO came out in 04 - which is a funny thing because I was able to get my 04 in Sep of 04 for about 5 thou LESS than MSRP, when just 6 months before that some dealers were taking no less than 5 thou OVER that.
Guess once Pontiac realized they had a real sales dud on their hands they cut that out REAL quick. Which is when I moved in for the kill.