My wife and I ordered or 04 GTO before production. We were lucky we had to pay msrp but nothing less. We loved our GTO but we did do some retro moding to it. We lost it due to one of my x-wifes. We are looking at a Challanger now but we plan on buying in Aug. I guess if the price gouging isn't over our dealer will loose a sale and we will use a canection we have and buy direct.