RE: Chrysler sales executive says company will lose US$1B this year
ORIGINAL: awsure
Cerberus knew they were not going to turn a profit in the 1st year of this acquisition. I think in this business you have to give the new ownership a couple years to turn things around & I do not think they are focused on whether to do a convertible Challenger one way or the other. They are focused on things like labor costs, energy, real estate...etc. Those cost items make an immediate impact to expenses.
Inevitably the only way to really dig out of the hole is to sell more product and if a rag top fits into that plan then I am sure you will see one.
Very true, they might not even see a turn around by the end of next year either. These things take a while to fix.
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