Good for him. I wouldn't do it, but it's not my money. MSRP is the most I'd pay. I think after it's been widely available for 12 months that they will go for $2K under MSRP. Look at the PT Cruiser and all the SRT8's for recent history. Camaros will be coming out soon after the Challenger's and that will put a downward pressure on pricing as well. Then 2010 sees a new Mustang.