WOW, my brain hurts from reading all that.........[sm=bangbang.gif]but I'll add my .02. First as a consumer I have to find the car appealing, be it the body styling, engine HP, price, or a combo of all these. It has to have the right combo of each for me to buy, if not I walk. Yes there is some perception of a manufactures quality, but to me there're all about the same. I'am not locked into one brand or another, a floater if you will. I probably have a little more spending cash than the average guy, but just because I have a little more doesn't mean I want to spend it. If the Challenger cost more that 32k[sm=forgetit.gif] I'll either walk, wait for a used one or buy anther GTO, Mustang, Camaro or something else. Its that simple! I really like the Challenger though, it looks sharp, [sm=drooldude.gif]A better retro than the Stang IMO.[sm=grinangel.gif]