Dealers are just the distribution channel Dodge uses to sell their cars (obviously)... That said, Dodge is in control of the ultimate price. They know how demand is shaping up; they're doing the markerting. And Dodge knows if demand is hot, and they release a limited supply, dealers will charge north of MSPR. Doing this takes advantage of the "hot" customers who want this car bad. The hot customers drive them around and show them off. Then Dodge releases the big quantities with options, and dealers start taking MSPR (or even less). And while the "common" RTs and SRTs are selling, maybe they release another Special Edition every so often...say a 6.4L or ? Keeps the model hot. Kinda like what Ford does with the Mustang. Just my opinion.