Yep you're right dodgesales, and when the Camaro becomes available those poor dealers on the brink of financial ruin will lower their profit expectations on the Challenger and then settle for MSRP. Yeah they'll probably lose their a$$es and have to let half their sales force go won't they? You said it yourself that MSRP has profit built into it for the dealers, anything above that is gouging no matter how you spin it. I myself can wait and not be one of the "exclusive" first owners who threw good money away. When I see '07 SRT8 Magnum and Charger one owners and executive drivers on the lots for $10-15k under sticker, to pay that above the sticker to be the first on your block is sheer stupidity. Yeah I know you're waiting on the next one to come walking through the door..... You must love your job.