Bootcamp, I totally agree and always thougth that is what they are doing I think it is funny when people get frustrated because they think Dodge will not do what they say
and all they are really doing is executing a very slow methodical 2 year marketing plan.

Be patient everyone, Dodge is executing and we are just starting to see the results.

This reminds me of the Coke vs. Coke Classic marketing strategy.

Beautifully executed but it did come with risks but in the end, they took up more space on the store shelves and gained more market share.

Strictly brilliant!