ORIGINAL: DamnSkippy

I agree, I wish they didn't have to play the game, but I understand why they have too.

They are going to postpone production full shots simply for fear of alienating people not as pragmatic as you. If they show the pictures before they run the gauntlet and get all the orders for the limited run, I would conjecture they were fearful of cooling the demand with tangible "here's what it's really going to look like" easy to sell an amorphous idea of what it could look like "or here are the best parts and what they look like".....probably in a less prolix way of stating it, the macro close-ups represent in film world a trailer w/ the best parts or those elements that will have you drop coin on the particular film.

OK, I'm getting a little too academic maybe...