Mikesan

There is no passion in the Chrysler car line. In addition, there is no focus or direction. Chryco needs to define itself. It's probably never going to have a huge market share, but it should focus on building desirable vehicles and become profitable. The 300 is now passe and looks bloated, the Avenger is a shrunken cheaper version of the ugly Charger (which should have been called something else since it has 4 doors), the Caliber gets horrible mileage for the size (30 MPG hwy, give me a break). Sebring, Bah, rental car blandness. PT Cruiser, not too bad, but getting old and you don't notice them any more. They need to start building cars like the Camry and Accord. Reliable, economical, with a reputation of having good resale value. Maybe simplify things and make an economy car (32/38 mpg), a pony car, midsize (24/34 mpg) , and full size (18/24 mpg). Three lines with 2 door, 4 door, and wagon variants. Two or three trim levels, with minimal options. Keep it simple. And upgrade the interiors. One 4 cyl, two V6's (from one block) and two V8's (from one block). Don't be afraid to look to Europe and Japan for design cues. Make all the cars Chryslers, all the trucks, minivans, and SUV's Dodges. Combine at one dealership, but give the cars the classy image and the trucks the rugged image. Drop the Viper. It's over priced and no one buys it anyway. Focus that effort on your pony car. There, I feel better.