ORIGINAL: Paladin06

...how much do Challengers really cost? Here’s a hint (well, a dealer invoice). Dealer markup seems pretty reasonable. Oh, and by the way — next year, more than 460 horsepower might be showing up!

FWP= "Factory Wholesale Price."
HB= 1239.00 (Holdback, 3% of MSRP (before Destination) back to dealer)
FFP= 39,627.00 (Family & Friends Program, 1% below invoice)
EP= 38,237.00 (Employee Price, about 5% below invoice)
Thus, the dealer actually pays considerably less than the $40,027 “wholesale price.” Dealers usually pay less than the wholesale price minus the holdback (in this case, $40,027 - $1,239 = $38,788), with both an advertising reimbursement and supplemental floorplan reimbursement.
The interior is, we’re now told, very different from the concept. The radio area is completely different; the console top is the same color but has a different shape, including an iPod valley in front. Gauges are different, and now include large chrome rings around each pod (a late change). Dodge has announced pricing for the 2008 Challenger SRT8 at $37,995, with dealers taking orders starting December 3. The SRT8 will each have a numbered dash plaque and 6.1 liter V8; only three colors, black, silver, and orange, are available. Pricing for the other models, which are certain to be less expensive, will be announced later.


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