ORIGINAL: Paladin06
Of course that is right. It's a business. DCX is in it for the money. No more, no less.
IF... Dodge is truly in the business to make as much money as possible as you say, overall speaking,....
Then it would be far much smarter and profitable to produce/sale at competative prices a larger volume(multi-variant models=baseV6, base5.7-V8, limitted 6.1-V8 & 6.4-V8) of Challengers, say 75,000-100,000+ units with a $1500/$2000 to $3500 per unit profit margin with a model specificvery competative MSRP pricing schedule,....
THAN to build only 10,000-15,000 units with a $5000-$7000 profit per unit margin, of a less MSRP price competative, limitted volumed/limitted variant model( 6.1-v8 only,).....
THAT is simple ECONOMICS and MARKETTING 101....
That's why IF... Dodge goes the limitted productioned higher MSRP route on the marketing of the Challenger, then Dodge may very well turn A LOT of people away, just like like myself who want a Challenger badly but due to a limitted model scope marketing strategy with lower production, that will guarantee a much higher MSRP for the Challenger causing us as potiential buyers to NOT to be able to afford a $35,000-$45,000 limitted production & variant Challenger.... [
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Dodge in that case WILL LOOSE many potential buyers and MOPAR loyalist to companies like FORD with its much affordable $25,000 basic optioned V8 Mustang-GT...
In turn that would possibly put the whole Challenger concept in jeapordy to falling flat on it's face just like some of the same things did in rendering the same lack luster fate of the recent GTO with its limitted model availability and MUCH higher MSRP pricing than a more competative 2+2 musclecar should have like the base MUSTANG-GT... [&o]
THAT would truly be a very sad thing to happen to such a beautiful car as the Challenger...[
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