$250001..oh wait, this isn't the Price is Right (and I couldn't stand those people who did that). I don't know I would imagine the very first one would easily go over $300, be purchased by a Aftermarket Corporation who wanted to get some shameless plugging in "You know something like We are the Number 1 name in aftermarket parts for Challengers...so be sure to blah blah blah"....then they'd probably be really slick and write it off as a promotional expense, etc..... so I can imagine there'll be some pretty astronomically high bids with this in mind, and if these types of companies aren't bright enough to see this as an excellent promotional opp.