RE: Barrett Jackson 08' Dodge Challenger sells for $400,000!
Agreed, the coverage for the Challenger was lame at best. Crew was in the pre-stage line looking at a 442 when the auction came up. They continued talking about the 442 over the Challenger presentation as the Challenger was coming to the block. No Dodge representation was there to hype the auction of the Challenger from what I could see. The charity "Not My Kid" gave *VERY WEAK* presentation of thier charity. All in all I felt the auctioning of the Challenger wa handled *VERY POORLY* compared to the presentations for both the GT500KR and the ZR1.
That said... if you look at the facts... all three cars took in approximately *10 times thier retail values* for the production versions. In this respect I think there was equality in the final bid price. HOWEVER, I cannot help but wonder what the Challanger may have ended at if they did give it equal representation and presentation.
I personally think that *DODGE* really dropped the ball on this opportunity to play some hype into the new Challenger. I think the charity *Not My Kid* really dropped the ball in promoting thier charity. I think *B-J* really dropped the ball in thier showing of the Challenger.
Had the presentation of the Challenger lived up to the others, I am almost certain the Challenger would have well surrpassed the others as far as the "10 times retail" factor.
Just my thoughts and observations... Cheers!