Again, why not "Plymouth 'Cuda" sold at select authorized "Dodge and Chrysler Dealers". Easy enough. Though, I think they're missing the boat to some failed logic of "brand dilution".

Dodge - Sport/Utility minded
Plymouth - Value/Family minded ('Cuda the one exception)
Chrysler - Luxury.

I think there's enough distinction to warrant the different brands.

AND again, why follow suit from a company that bought a profitable brand, ran it into the ground and sold it like an unwanted orphan.

Cerberus, bring back the the third member Plymouth under the Pentastar emblem.