ORIGINAL: DamnSkippy
Again, why not "Plymouth 'Cuda" sold at select authorized "Dodge and Chrysler Dealers". Easy enough. Though, I think they're missing the boat to some failed logic of "brand dilution".
Dodge - Sport/Utility minded
Plymouth - Value/Family minded ('Cuda the one exception)
Chrysler - Luxury.
I think there's enough distinction to warrant the different brands.
AND again, why follow suit from a company that bought a profitable brand, ran it into the ground and sold it like an unwanted orphan.
Cerberus, bring back the the third member Plymouth under the Pentastar emblem.
I think the Challenger has to be VERY successful for Cerberus to consider doing a Chrysler 'Cuda.
I also think you won't see Plymouth come back from the ranks of the deceased unless Dodge/Chrysler/Jeep becomes enormously profitable ...... and even then, I think it's pushing the limits of anyone hopes or expectations to the edge. Not sure what the legalities are with the defunct company's name.....