As far as the 30K seeming low; might be, but this could be classic expectation management. Perceptually, it's better to be wrong on a low number than a high number. So if they say 30 and in some odd happenstance only sell 30, "Wow, the management at Chrysler obviously knows what it's talking about and is capable of inventory and production management", if they double that in sales/orders then they come off with "We knew this product was going to be hot, but we had no idea", if they sell slightly less "Then they blame the gas prices" if they come out radically less, the American auto consumer is spineless, weak minded and completely with out pinache. OK, I might be a little biased on the last observation....