ORIGINAL: Jeremiah 29:11



Dealers use Net to snag specialty car buyers

Richard Truett

Automotive News | February 4, 2008 - 12:01 am EST





online.

Don Pugh, Internet sales consultant at Superior Auto Mall in Siloam Springs, Ark., says none of the dealership's local customers called about the Challenger or placed their names on a waiting list when the car arrived in showrooms.

But the dealership ordered a Challenger anyway. Pugh listed the car on eBay for $54,485. Bidding had stalled at $50,115 when the auction ended, and the car did not sell.

That's the danger of playing the game: Dealers could end up with a car in inventory that they can't easily sell locally. As of mid-January, the Challenger remained in dealership inventory.




PRINTED FROM: http://www.autonews.com/apps/pbcs.dl...plate=printart