Old 02-12-2008, 06:20 AM
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Chris
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Default RE: Chrysler unveils Challenger, bets ‘muscle’ image will trump gas fears


ORIGINAL: Justinec101

Interesting how analysts predict production of 35,000 - 40,000 challengers, and that dodge would have to sell 40,000+ a year to be profitable. . . while dodge is planning to produce only 30,000. They really do seem unsure of the challenger's success.
Why does Dodge have to sell 40k or more to be profitable? Why would they aim to lose money on the Challenger??