My rationale agreeing with nixing the Nitro is that it should have a reason to exist. With the liberty serving that segment, I just don't see the need. I kind of see the reasoning for Aspen (compete in the luxury suv space) but even that is suspect now that the Chrysler brand was muddled with Plymouth where it isn't even trying really say it's only luxury. I still they have a need for the third brand. Bring back Plymouth, and make Chrysler the premium/exclusive brand again.