ORIGINAL: awsure
Just one question on Viper. Last time I checked every time you see them advertised they get snapped up immediately. Even a used Viper around here is pounced on. Why would you get rid of that?
My mantra is if it does not sell dump it...period. If people buy 'em keep building them.
I'd go one step further. If you can break even, or even lose negligibly on per unit margin (to where it's a nominal expense) and foster hype and luster of having a thoroughbred than why would you not just consider it a good will expense to keep people talking about your brand (certainly as effective as advertising I would think).