You might have a point there, plus they started the marketing for it pretty much immediately. That's a waste of money and effort on their part. The only thing that you have to remember is that the platform is a brand new one that is just now seeing use vs. Chrysler had a leftover platform from MB that I think they had been working on for about the same time only they only started to market it shortly before they released it. I think I remember reading an article in MT or C&D back in 02 about the Chrysler 300N which looks very similar to the 300C.