True, but it doesn't always work out too well. Chrysler was the first to make the minivan, and after how many features and benefits they tried to offer throughout their various attempts to make a one-step better, they never managed to take the market away from them. After putting in lousy effort over 20 years, they finally gave up. It is better to be the leader if you want to take control of the market. I blame this strategy for the reason why GM has been failing for so long.