Some interesting points in this article, but I think they went a little too far to say that if you make a car to satisfy a woman, you will satisfy everyone. Some cars that were geared towards women get listed as (forgive the phrase) "chick cars" because no guys will be caught driving them because of that image out of concern of people questioning their orientation. The current Beetle has that image issue and very few guys drive them as did the early Saturns. Focusing on the interior is important these days, having a woman's touch is certainly important, but you don't want to over do it either. I'm surprised that color was not mentioned since most of the girls I have talked to have no clue what model, make, year, engine, or anything else about their car except what color it is.