They wouldn't necessarily make an annoucement at these events but it's all about timing. The Challenger has been to the major auto shows in the country and we are almost half way into
the year and 5 months after it's introduction. A lot of marketing/research has been done and they have been analyzing whether it would be profitable for them or not.

New York starts this week for about 10 days in length and it's Atlanta's turn. These are big events and will attract way more than just New Yorkers.

I can see Chrysler being a decision to make so some sort of announcement but of course this is only a marketing guess on my part.